Have you ever wondered what beauty looks like around the world? From glowing skin to bold makeup, every culture has its own unique standards of beauty. In this article, we will explore the top beauty trends from different corners of the globe, giving you a glimpse into the fascinating world of international beauty. Get ready to be inspired by the diverse and captivating beauty rituals that span across continents and discover how these trends are reshaping the definition of beauty. So, sit back, relax, and let’s embark on a journey to explore the top beauty trends around the world!
Skin Care
Natural and organic products
In recent years, there has been a significant shift towards using natural and organic products in skincare routines. People are becoming more conscious of the ingredients they put on their skin and are seeking out products that are free from harsh chemicals and artificial additives. Natural and organic skincare products are made from plant-based ingredients, which are believed to be gentler on the skin and provide nourishment without any potential harm. From cleansers to moisturizers, there are now a wide variety of natural and organic options available in the market to cater to different skin types and concerns.
Korean skincare routine
The Korean skincare routine has gained immense popularity across the globe for its meticulous and multi-step approach to achieving flawless skin. This skincare regimen involves several steps such as double cleansing, exfoliating, toning, moisturizing, and applying targeted treatments. Each step focuses on specific skincare needs and aims to achieve a healthy and radiant complexion. The Korean skincare routine emphasizes the importance of consistency and dedication to achieve long-lasting results. It has become a trendsetter in the beauty industry, with people all over the world adopting this regimen to achieve the coveted “glass skin” look.
Multi-step skincare routines
Apart from the Korean skincare routine, multi-step skincare routines have become a widespread trend globally. Gone are the days of simply washing your face and applying a moisturizer. Nowadays, skincare enthusiasts are incorporating multiple steps and products into their daily skincare routines to address specific concerns and maintain optimal skin health. From serums and essences to masks and oils, there are endless possibilities to tailor a skincare routine according to individual needs. While it may seem overwhelming at first, the focus on a multi-step approach allows each product to work effectively and synergistically, resulting in healthier and more radiant skin.
Sheet masks
Sheet masks have become a staple in skincare routines worldwide, thanks to their convenience and effectiveness. These thin sheets infused with various serums and essences are designed to deliver a concentrated dose of hydration and nourishment to the skin. Sheet masks are perfect for a quick pick-me-up or as a part of a self-care routine. They provide a relaxing and indulgent experience while improving the overall texture and appearance of the skin. With countless options available, ranging from brightening and hydrating to anti-aging and soothing, there is a sheet mask for every skin concern.
Focus on hydration
One of the most prominent trends in skincare is the emphasis on hydration. Well-hydrated skin is not only healthier but also appears plump, smooth, and youthful. Hydration is essential for maintaining a strong skin barrier, preventing moisture loss, and improving overall skin health. Skincare brands have developed innovative products to boost hydration levels, such as hydrating serums, facial mists, moisturizers, and overnight masks. Ingredients like hyaluronic acid have become popular for their ability to attract and retain moisture in the skin, leaving it hydrated and supple. Incorporating hydration-focused products into your skincare routine is a simple yet effective way to achieve a radiant and glowing complexion.
Makeup
Natural and glowing look
The natural and glowing makeup look has taken the beauty world by storm. This trend focuses on enhancing one’s natural features and achieving a healthy radiance. Instead of heavy foundations and dramatic contouring, the emphasis is placed on achieving an effortless and fresh-faced appearance. The key to this trend is to use sheer and lightweight products such as tinted moisturizers, luminous foundations, and cream-based blushes. Subtle highlighters are applied to the high points of the face to create a natural glow. The goal is to look like you are not wearing much makeup while still radiating a healthy and dewy complexion.
Bold and colorful eyeshadow
Gone are the days of neutral eyeshadow palettes dominating the beauty world. The trend nowadays is all about bold and colorful eyeshadow looks. Vibrant shades of blues, pinks, purples, and yellows are being used to create eye-catching and artistic looks. Influenced by various cultures and art forms, this trend encourages individuals to express their creativity and experiment with different color combinations. From electric blue smokey eyes to sunset-inspired eyeshadow looks, the possibilities are endless. Pairing these colorful eyeshadow looks with minimalistic base makeup allows the eyes to become the main focal point of the overall makeup look.
Statement lips
Statement lips have become a go-to trend for those wanting to make a bold and impactful statement with their makeup. Whether it’s a vibrant red, a deep burgundy, or a daring purple, the focus is on using lipstick to draw attention to the lips. This trend often involves pairing a strong lip color with minimal eye makeup and a flawless complexion. The lips become the center of attention, and the choice of color can convey different moods and personalities. The trend extends beyond traditional lipstick shades, with metallic finishes, glossy formulas, and even ombre effects gaining popularity.
Contouring and highlighting
Contouring and highlighting have become essential techniques in makeup routines, thanks to the influence of social media and beauty influencers. These techniques allow for sculpting the face, enhancing natural features, and creating a more defined and chiseled look. Contouring involves using a darker shade to create shadows and define the cheekbones, jawline, and nose, while highlighting uses lighter shades to bring forward certain areas and create a luminous glow. With countless contour and highlight products available in the market, achieving a perfectly sculpted face has become more accessible to makeup enthusiasts.
Microblading and eyebrow trends
Eyebrows have become the focal point of makeup looks, and eyebrow trends have seen a significant evolution in recent years. Microblading, a semi-permanent eyebrow tattoo technique, has gained popularity for its ability to create fuller and more defined brows. This technique involves using a small, handheld tool to deposit pigments into the skin, creating hair-like strokes that mimic natural eyebrows. Aside from microblading, bold and bushy eyebrows have become the trend, with many individuals embracing a fuller and more natural brow look. Achieving the perfect brow often involves filling in sparse areas with eyebrow pencils or gels, brushing them up for a feathery effect, and setting them in place with brow gels or waxes.
Nude and minimalist makeup
On the opposite end of the spectrum from bold and colorful looks, nude and minimalist makeup has also gained popularity. This trend focuses on using neutral shades and subtle finishes to create a soft and natural-looking makeup look. The goal is to enhance one’s features without looking heavily made-up. A minimalist makeup routine often includes using products like tinted moisturizers or light coverage foundations, cream-based blushes and bronzers, and neutral eyeshadows. The focus is on achieving an effortless and fresh appearance that complements one’s natural beauty.
Graphic eyeliner
For those looking to make a statement with their eye makeup, graphic eyeliner has become a trend worth exploring. This trend involves using eyeliner to create bold and precise lines, shapes, and designs on the eyelids. From geometric shapes to double wings, the options are endless when it comes to creating artistic eyeliner looks. This trend allows individuals to showcase their creativity and experiment with different techniques and colors. The key to achieving a flawless graphic eyeliner look is to use high-quality liquid eyeliners with precise applicators and practicing patience and precision.
Hair
Natural hair movement
In recent years, there has been a significant shift towards embracing natural hair textures and embracing individuality. The natural hair movement encourages individuals to let go of chemical relaxers and embrace their natural curls, kinks, and waves. This movement promotes self-acceptance, celebrates diversity, and encourages individuals to love and care for their natural hair. Natural hair routines involve using products that enhance curl patterns, provide moisture, and promote hair health. From leave-in conditioners to curl creams and oils, there are now countless options available to cater to a wide range of natural hair types.
Vibrant hair color
Gone are the days when natural hair color was the norm. Vibrant and unconventional hair colors have become a popular trend, allowing individuals to express their creativity and personality through their hair. From pastels to neon shades, vivid hues can be seen on both short and long hair. This trend often involves pre-lightening the hair before applying the desired color, and regular maintenance and touch-ups are required to maintain the vibrancy. Vibrant hair colors not only make a bold statement but also provide plenty of opportunities for self-expression and experimentation.
Hair accessories
Hair accessories have made a comeback in recent years, adding an extra element of style and flair to hairstyles. From hair clips and pins to headbands and scarves, there are endless options to accessorize your hair. Hair accessories can be used to add a pop of color, create intricate designs, or simply keep your hair in place. They can be used to elevate any hairstyle, whether it’s a sleek ponytail, a messy bun, or loose waves. The versatility of hair accessories allows individuals to showcase their personal style and add an extra touch of creativity to their looks.
Beachy waves
Beachy waves have become a timeless hairstyle that exudes effortless beauty and a carefree vibe. This trend seeks to recreate the natural texture and movement that comes with spending a day at the beach. Beachy waves are characterized by loose and tousled curls or waves that give the hair a relaxed and undone look. There are various techniques to achieve beachy waves, including using curling irons, wands, or even braiding damp hair overnight. This hairstyle is versatile and can be worn for casual outings or dressed up for more formal occasions.
Textured and tousled hair
Alongside beachy waves, textured and tousled hair has become a trend that celebrates natural-looking and effortless hair. This hairstyle involves creating volume, movement, and texture through various methods such as scrunching the hair with sea salt sprays, using texturizing powders, or even backcombing. Textured and tousled hair gives off a laid-back and casual vibe while still looking chic and put-together. This hairstyle works well for both short and long hair and provides a low-maintenance option for those who prefer a more relaxed and carefree look.
Bob and shag haircuts
When it comes to haircuts, bobs and shags have made a significant comeback in recent years. Bobs are a classic and timeless haircut that can be customized to suit different face shapes and hair textures. From chin-length bobs to longer, asymmetrical bobs, this versatile haircut provides a fresh and modern look. Shag haircuts, on the other hand, feature layered and textured cuts that create movement and volume. Shags are known for their effortless and rock ‘n’ roll vibe, adding a touch of edge to any hairstyle. Both bob and shag haircuts provide a stylish and fashionable option for those looking to change up their hair.
Sleek and straight styles
While textured and tousled hair continues to be a popular trend, sleek and straight hairstyles have also maintained their place in the beauty world. Straightening the hair provides a polished and sleek look that exudes sophistication and elegance. This hairstyle can be achieved through various methods, including flat irons, blowouts, or chemical treatments such as keratin treatments. Sleek and straight styles work well for both short and long hair, and they can be worn for both casual and formal occasions. This trend allows individuals to experiment with different partings and hair accessories to add a personal touch to their straight hairstyles.
Nails
Nail art and intricate designs
Nail art has become a creative and expressive way to showcase individuality and style. From simple designs to intricate patterns, there are endless possibilities when it comes to nail art. Nail technicians can create designs using various techniques, including hand-painting, stamping, or applying nail wraps and decals. Nail art allows individuals to experiment with different colors, shapes, and themes, enabling them to match their nails to their outfits or express their personality through their nails.
Neutral and pastel shades
Neutral and pastel shades have become popular choices for those who prefer a more understated and sophisticated look. These shades, such as nude, light pink, and soft lavender, provide a clean and timeless aesthetic that complements any outfit. Neutral and pastel shades are versatile and can be worn for any occasion, from casual outings to formal events. They also give the illusion of longer and more slender fingers, making them a favorite among many. With a wide range of neutral and pastel shades available, there is a color to suit every skin tone and personal style.
Negative space manicures
Negative space manicures have gained popularity for their unique and artistic approach to nail design. This style involves incorporating the natural nail bed as part of the design, leaving portions of the nail bare or unpainted. Negative space manicures can range from simple and minimalist designs to more intricate patterns and shapes. This trend allows individuals to play with asymmetrical designs, negative space French manicures, or even create illusions using outlines and shapes. Negative space manicures offer a modern and edgy twist to traditional nail art.
Metallic and holographic finishes
For those wanting to make a statement with their nails, metallic and holographic finishes provide a glamorous and eye-catching option. Metallic nail polishes come in various shades, including silver, gold, rose gold, and bronze, and give the nails a reflective and lustrous appearance. Holographic finishes, on the other hand, create a mesmerizing effect by reflecting multiple colors and creating a three-dimensional look. These finishes add a touch of glamour and sophistication to any nail design and are particularly popular for special occasions and events.
Long and almond-shaped nails
Long and almond-shaped nails have become a trend that provides a flattering and elegant look. This nail shape features tapered and rounded ends that resemble the shape of an almond, hence the name. Long and almond-shaped nails create an illusion of length and slender fingers, making hands appear more graceful and feminine. This trend allows individuals to experiment with different nail designs, patterns, and finishes, enhancing the overall nail look. However, it is important to note that maintaining long nails requires regular care and attention to prevent breakage and maintain their shape.
French manicure with a twist
The classic French manicure has received a modern update with various twists and variations. Traditionally, a French manicure consists of a nude or pink base color with white tips. However, the trend nowadays involves incorporating different colors, finishes, and designs into the classic French manicure. This can range from using different colors for the tips, adding metallic or holographic accents, or even incorporating nail art into the French manicure design. These twists add a contemporary and personalized touch to the classic look, allowing individuals to showcase their creativity while maintaining a timeless aesthetic.
Eyebrows
Bold and bushy eyebrows
Bold and bushy eyebrows have become a popular trend in recent years, with many individuals embracing a fuller and more natural brow look. This trend emphasizes the importance of embracing and enhancing one’s natural eyebrow shape, whether it be straight, arched, or softly rounded. Bold and bushy eyebrows often involve filling in sparse areas with eyebrow pencils or gels and brushing them up for a feathery effect. The goal is to create a fuller and more defined brow that frames the face and adds character.
Defined and filled-in eyebrows
Defined and filled-in eyebrows continue to be a popular choice for those who prefer a more polished and sculpted look. This eyebrow trend involves using eyebrow pencils, powders, or pomades to fill in any gaps or sparse areas, creating a more defined and symmetrical shape. The focus is on achieving a well-groomed and precise eyebrow look that complements the face. Individuals can experiment with different techniques, such as creating soft, feathery strokes or opting for a sharper and more sculpted shape.
Feathered and brushed-up brows
Feathered and brushed-up brows have gained popularity for their effortless and natural look. This trend involves using brow gels or waxes to brush the eyebrows upwards, creating a feathery and textured effect. The goal is to create a soft and airy brow look that mimics the appearance of natural eyebrow hairs. Feathered and brushed-up brows provide an added dimension and depth to the face, giving a youthful and modern twist to the eyebrow game.
Eyebrow tinting
Eyebrow tinting has become a popular trend for those looking to enhance the color and definition of their eyebrows. This technique involves applying a semi-permanent dye to the eyebrows, allowing them to appear fuller and more defined. Eyebrow tinting also helps to create a cohesive look by matching the color of the eyebrows to the hair or desired shade. This trend is particularly beneficial for individuals with light or sparse eyebrows, as it provides a long-lasting and low-maintenance solution.
Microblading and semi-permanent makeup
Microblading and semi-permanent makeup have revolutionized the way individuals achieve their desired eyebrow shape and look. Microblading is a technique that involves using a small, handheld tool to deposit pigments into the skin, creating hair-like strokes that mimic natural eyebrows. This technique provides a long-lasting and low-maintenance solution for those looking to achieve fuller and more defined eyebrows. Similarly, semi-permanent makeup techniques involve implanting pigments into the skin to create a more permanent eyebrow shape and color. These techniques are ideal for individuals with sparse eyebrows or those seeking a more permanent solution to their eyebrow needs.
Lashes
Natural-looking lash extensions
Natural-looking lash extensions have become a popular trend for those wanting to enhance their eyelashes while maintaining a subtle and everyday look. Lash extensions involve applying individual or small clusters of synthetic lashes to the natural lashes, creating a fuller and longer appearance. The goal is to mimic the natural growth pattern of lashes, enhancing their volume and length without appearing overly dramatic. Natural-looking lash extensions provide a low-maintenance option for those looking for longer and more voluminous lashes.
Magnetic eyelashes
Magnetic eyelashes have gained popularity for their ease of application and removal compared to traditional false lashes. These lashes feature small magnets along the lash band, allowing them to adhere to the natural lashes without the need for glue. Magnetic eyelashes provide a quick and convenient option for achieving fuller and more voluminous lashes without the hassle of dealing with lash glue. They are reusable and can be easily adjusted and repositioned to achieve the desired look.
Lash lift and tint
Lash lift and tint have become popular options for those looking to enhance their natural lashes without the need for extensions or false lashes. A lash lift involves curling the natural lashes from the root, creating an upward and lifted appearance. This technique opens up the eyes and gives the illusion of longer and more voluminous lashes. Lash tinting involves applying a semi-permanent dye to the lashes, adding color and definition. This technique is particularly beneficial for individuals with light-colored lashes, as it enhances their visibility without the need for mascara.
Volume and dramatic lashes
For those who prefer a more dramatic and bold lash look, volume lashes have become a popular choice. Volume lashes involve applying multiple thin lash extensions to each natural lash, creating a fuller and more voluminous effect. This technique adds thickness, length, and texture to the lashes, making them appear denser and more dramatic. Volume lashes provide a glamorous and eye-catching option for special occasions or for those who desire a bolder lash look.
Body Care
Focus on self-care
Body care has shifted from being solely about achieving beauty to encompassing self-care and overall well-being. Taking care of the body goes beyond simply using products; it involves embracing routines and practices that promote relaxation, rejuvenation, and mental health. This trend encourages individuals to incorporate rituals such as body massages, baths, and mindfulness exercises into their daily lives. Body care products, such as body oils, creams, and scrubs, often feature soothing fragrances and nourishing ingredients that provide a sensorial experience and enhance the feeling of self-care.
Dry brushing
Dry brushing has become a popular technique for both body exfoliation and lymphatic drainage. This practice involves using a brush with stiff bristles to gently massage the skin in circular motions, starting from the feet and moving towards the heart. Dry brushing helps to exfoliate dead skin cells, stimulate blood circulation, and promote lymphatic flow. Regular dry brushing can improve skin texture, reduce the appearance of cellulite, and invigorate the body. This trend allows individuals to incorporate a simple yet effective technique into their body care routine.
Body masks and exfoliation
Just as facial masks and exfoliation are essential for maintaining healthy and radiant skin, body masks and exfoliation have gained popularity for their ability to rejuvenate and refine the skin on the body. Body masks, often made with nourishing ingredients like clay, seaweed, or fruit extracts, are applied to the skin to detoxify, hydrate, and restore the skin’s natural balance. Body exfoliation involves using scrubs or brushes to slough away dead skin cells, revealing smoother and brighter skin. This trend emphasizes the importance of treating the skin on the body with the same care and attention as the face.
Natural and organic body products
Similar to the trend in skincare, natural and organic body products have become increasingly sought after for their gentle and nourishing properties. Body lotions, oils, and creams made with plant-based ingredients provide hydration, nourishment, and protection to the skin without any potential harm. These products are often free from harsh chemicals and artificial fragrances, making them suitable for even the most sensitive skin types. Using natural and organic body products not only benefits the skin but also promotes a more sustainable and environmentally friendly approach to body care.
Inclusive body positivity movement
The body positivity movement has gained momentum worldwide, promoting self-acceptance, inclusivity, and diversity. This trend encourages individuals to embrace and celebrate their bodies in all shapes, sizes, and colors. The focus is on creating a culture of acceptance and self-love, challenging unrealistic beauty standards and societal norms. By fostering a more inclusive body positivity movement, individuals are empowered to feel confident and beautiful, regardless of societal expectations. This trend has sparked conversations about self-worth, mental health, and embracing one’s unique beauty.
Fragrance
Custom fragrance
Custom fragrances have become a popular trend, allowing individuals to create a scent that is unique and tailored to their preferences. Custom fragrance experiences often involve consultations with fragrance experts who guide individuals in selecting and blending different notes to create their signature scent. These experiences can be personalized based on individual preferences, such as selecting floral, woody, or citrus notes. Custom fragrances offer a sophisticated and exclusive option, ensuring that individuals have a scent that is truly their own.
Layering scents
Layering scents has become a technique used to create a personalized and multi-dimensional fragrance. This trend involves combining different perfumes or scented products to create a unique scent combination. By layering scents, individuals can create fragrance profiles that reflect their mood, occasion, or personal style. This trend allows for experimentation and creativity, providing individuals with endless possibilities to customize their signature scent.
Unisex and gender-neutral fragrances
The beauty industry has seen an increase in unisex and gender-neutral fragrances that cater to individuals who prefer scents that transcend traditional gender norms. Unisex fragrances often feature a balanced blend of notes that appeal to both men and women, allowing individuals to explore scents that resonate with their personal preferences rather than societal constructs. Gender-neutral fragrances embrace a diverse range of scents that can be worn by anyone, regardless of gender identity. This trend promotes inclusivity and freedom of expression, encouraging individuals to select fragrances based on personal taste rather than gender stereotypes.
Celebrity and influencer fragrances
Celebrity and influencer fragrances have become a popular trend, with many individuals embracing scents created by their favorite celebrities or influencers. These fragrances often reflect the personality and style of the individual behind them and are marketed as a way to connect with their fans and followers on a more intimate level. Celebrity and influencer fragrances allow individuals to embody the essence of their idols or role models and make them a part of their daily lives.
Fitness and Beauty
Athleisure beauty
Athleisure beauty is a trend that combines elements of sports and fitness with beauty routines. This trend recognizes the active and on-the-go lifestyle of modern individuals and provides beauty products and solutions that cater to their needs. Athleisure beauty focuses on sweat-proof and lightweight formulas that can withstand physical activities and provide long-lasting coverage. This trend emphasizes a minimalistic and natural makeup look, allowing individuals to seamlessly transition from workout to everyday life.
Beauty supplements
Beauty supplements have gained popularity as individuals seek to enhance their beauty routines from within. These supplements often contain vitamins, minerals, and other nutrients that support healthy hair, skin, and nails. Beauty supplements aim to address specific beauty concerns, such as promoting hair growth, improving skin elasticity, or strengthening nails. Incorporating beauty supplements into daily regimens can provide individuals with an additional boost in achieving their desired beauty goals.
Sweat-proof and long-lasting makeup
With the trend towards active lifestyles, sweat-proof and long-lasting makeup has become essential for many individuals. These makeup products are designed to withstand perspiration and physical activities without smudging or fading. Sweat-proof foundations, mascaras, and lipsticks provide individuals with the assurance that their makeup will stay in place throughout the day. This trend allows individuals to feel confident and put-together, even during intense workouts or outdoor activities.
Incorporating skincare into workout routines
Incorporating skincare into workout routines has become a trend that recognizes the importance of taking care of the skin before, during, and after physical activities. Pre-workout skincare involves cleansing the face and applying lightweight and non-comedogenic products to prevent clogged pores during exercise. During workouts, products like facial mists or blotting papers can be used to refresh and hydrate the skin. Post-workout skincare focuses on cleansing away sweat and impurities and applying products that help restore and nourish the skin. This trend highlights the importance of prioritizing skincare even during busy and active lifestyles.
Global Influences
Asian beauty trends
Asian beauty trends have had a significant impact on the beauty industry worldwide. From the popular Korean skincare routine to innovative products like sheet masks and BB creams, Asian beauty trends have taken the beauty world by storm. These trends prioritize skincare, hydration, and achieving a healthy and radiant complexion. Asian beauty trends also embrace natural and minimalistic makeup looks that focus on enhancing one’s natural features. With a strong emphasis on self-care and dedication to skincare, Asian beauty trends have revolutionized the way individuals approach their beauty routines.
African beauty rituals
African beauty rituals have gained recognition for their use of natural and indigenous ingredients that have been passed down through generations. These rituals often involve using plant-based oils, clays, herbs, and fruits to create homemade remedies that nourish and enhance the skin and hair. African beauty trends focus on moisturization, protection, and maintaining a healthy glow. From shea butter and argan oil to products derived from baobab and marula trees, African beauty rituals emphasize the power of nature and the importance of embracing one’s roots.
Scandinavian simplicity
Scandinavian simplicity has become a popular trend that revolves around minimalistic and effortless beauty. This trend emphasizes clean, natural-looking skin and simple makeup looks that enhance one’s features without appearing heavily made-up. Scandinavian beauty trends embrace a “less is more” approach, focusing on quality rather than quantity. From light coverage foundations to neutral and earthy tones, the emphasis is on achieving a fresh and effortlessly beautiful look that celebrates individuality and simplicity.
Latin American beauty
Latin American beauty trends often evoke a sense of vibrancy, color, and celebration. These trends embrace bold and colorful makeup looks, including vibrant eyeshadows, statement lips, and intricate face and body designs. Latin American beauty rituals also place importance on nourishing the skin and hair with natural ingredients like avocado, coconut oil, and aloe vera. From fiesta-inspired makeup looks to embracing natural curls and texture, Latin American beauty celebrates individuality, joy, and self-expression.